Looking to re-ignite your sales funnel during the health crisis?

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And discover how developing the Emotional Intelligence of your sales people can generate massive results with Lumina Sales.

Top Personality Assessment Tool

The Treadmill To Nowhere.

It's a lot for your sales team to navigate through right now. 

Few deals created. Fewer closed. Budgets frozen. Potential customers unresponsive. The number of sales calls plummeting.

A lot of effort with little to show for it in your sales funnel on many days.

It can seem like a treadmill seemingly going nowhere.

The Data Shows What's Old...Still Matters

Let's state the obvious.  The economy and buyer sentiment is impacting sales performance during the health and economic crisis. You did not need us to tell you that.

But that's not the whole picture.

The health and economic crises have only illuminated a problem that existed before it.

Buyers avoid pushy sales representatives. They’re looking for someone who will listen to their needs, provide relevant information in a timely manner, and are invested in the success of their business.

It is, and always has been, about creating a positive sales experience.

Especially in this economy.

This requires your sales people to have a high degree of Emotional Intelligence (EQ).

According to a 2016 study by Hubspot, here are the top 3 things buyers want from their sales representative:







Why Does Emotional Intelligence (EQ) Matter?

Emotional Intelligence (EQ) is the level of someone's ability to understand other people, what motivates them and how to work cooperatively with them.

Research clearly shows time and time again, the most effective sales professionals are ones who have a high degree of EQ.  

Whether you’re a front-line sales manager or a sales director, a technical specialist or a consultative seller, lead a large complex account team or a small in-house sales team, answering these questions will greatly improve your sales results....

"Where am I in my selling process and where is my customer in their buying process?"

And then.....

"How can I adjust my approach to meet customers where they are?"

Top Personality Assessment Tool

What is Lumina Sales?

Lumina Sales gives professionals self-awareness. What are my preferences? Where are my strengths and blind spots? What do I overdo and what do I not do enough of? 

It also helps sales professionals continuously evaluate and improve their performance by showing them how to adjust their approach and stay in alignment with the customer and their priorities.

ideas for falling back in love with your job

How Does Lumina Sales Work?

The Lumina Sales Portrait assesses how an individual’s personal qualities will affect the way they are likely to perform at each stage of the sales cycle.

These are presented to demonstrate the impact of personal preferences and blind spots on the sales cycle as a whole including:

The 6 Sales Stages

Each stage is underpinned by 4 processes that suggest methods to deliver effective results at each stage of the cycle.

The 24 Sales Qualities

These qualities reflect your natural selling style and are underpinned by your personal traits.

What Do People Receive In The Report?

Lumina Sales provides a personalized portrait of their whole personality

It speaks directly to your sales people, providing a report uniquely about them as sales professionals - not about others who are similar to them. 

Sales Strengths

Qualities that help you in the sales cycle; these qualities can be further leveraged with potential customers to increase your sales effectiveness.

Possible Shortcomings

Qualities which may hinder your progress within a sales cycle; these qualities can be developed so that you can harness them more effectively.

Overextended Behaviors

Qualities which have been overplayed to the extent that they can negatively impact your sales cycle; these can be tempered to control their effects.

You May Be Wondering....

How will this improve sales in my COMPANY?

By improving your sales team's ability to 'speed read' people they will be better prepared to engage in presentations, pitches and proposals with customers.

Lumina Sales is a dedicated sales model that combines psychological insights to provide a unified approach to selling.

The ability to negotiate and understand what are the real drivers for a customer is what matters most. Being able to get repeat business, and more of it, is more than lots of arm waving, but rather a deeper understanding of your customer's needs.

How is IT different to other products?

Unlike other sales products on the market Lumina Sales illustrates the value of every type of personality within the sales community.

Some sales models encourage their users to manipulate and influence their customers to come around to their way of thinking through subtle suggestion and misinformation. We value integrity.

Lumina Sales encourages business development professionals to build relationships with their customers to encourage trust.

Register Today

Contact us today for a zero pressure – no obligation – conversation to see how we can support your organization through the crisis.

We can implement with little effort and get you up and running quickly.

We will send you the video from our last webinar about Lumina Sales and the applications for your company. As an added bonus, you will also receive a link to complete the FREE abbreviated Lumina Splash assessment to help you understand the dimensions of personality we measure which can be completed on your mobile device.

What Clients Say About 

Lumina Sales


Lumina Sales has been fully integrated as a core sales and influencing tool within our frontline sales, management, supervisory and leadership roles. This has been a wise decision for our organization and one in which we were able to prove our return on investment in a short period of time.

Marjolaine Rompré  Director, Learning and Development, L’Oreal


The Lumina Sales program has allowed me to build stronger relationships faster with my clients and adapt my selling strategy based on their individual styles. As an experienced sales professional working in the industry for over 20 years, it is one of the best programs I have ever seen.

Jodi Francks Director Business Travel – Pacific NW Region, Fairmont Hotel

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