Strategy, Culture & Engagement

Using our best-in-class assessments & facilitation, we can help you develop strategy, assess your culture, align your organization and improve levels of engagement.

Human capital consulting firm specializing in employee engagement strategies to accelerate your business performance in Tampa NYC Miami & Orlando.

of Executives

According to the Deloitte Human Capital Trends Report, only 22% of executives reported that their companies were excellent at building a differentiated employee experience.

Peter Drucker was once famously quoted that “culture eats strategy for breakfast”. 

We agree with an asterix. When culture and strategy are fully aligned, companies eat their competition for breakfast and win in the marketplace. 

Engagement Surveys & Strategies

Pizza lunches and casual Fridays are not the solution to engaging your people. Cultures are not built through cuisine or couture.  

We partner with you create meaningful strategies to increase the engagement of your people.

We have a wealth of experience with engagement strategies & how to take meaningful action to drive engagement.

We can design and deliver a comprehensive engagement survey, or quick employee “pulse” survey.  

Our focus is to enable you to drive engagement with measurable business impact using our proven 5 step process.

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Establishing Strategy & Measures of Success ​

We work with you to understand your business context, meet with key stakeholders, establish measures of success, align on the survey methodology & develop a communication strategy.

HR Strategic Planning Facilitation

Strategy is not complex.  But it is hard.  It forces people and organizations to make specific choices about their future – something that does not happen in most companies.  It forces people and organizations to make specific choices about their future.  

HR leaders who master both strategy and execution start by building a bold but executable strategy. Next, they ensure the strategy is aligned with and in support of the greater organization. And last, they make sure their entire team is motivated to go the journey with them to champion execution.   

Using our powerful strategic planning process and expert facilitation, we can build a completely customized strategic planning meeting with your senior leaders that is tailored to your unique needs.   

Here are some of the core elements from our framework.


Step 1 - Assessing Your Current State

We survey your team and key internal stakeholders to assess your current state. Our survey has been specifically designed identify the performance of your HR function against the competencies required for success today – and for the future of work.  In the meeting we also conduct various facilitated exercises using our Lumina Assessments to amplify the effectiveness of your HR Leadership team.


Step 2 - Defining The Future

We work with you to define your purpose statement (mission), strategies (broad long-term objectives that define the fulfillment of your purpose, strategic goals (specific, quantifiable relevant goals that measure the accomplishment of a strategy) and values (the core beliefs and commitments you make to each other, your key stakeholders and customers). These elements will drive the choices you will make.


Step 3 - Making It Happen

Strategies and goals are meaningless unless there are specific action plans and accountabilities documented on how your team will make it happen.  We work with your team to document enablers and barriers to your strategic goals, as well as developing high level project plans with key milestones. We also work with you to develop powerful dashboard to measure the "HR metrics that matter" from your strategy.

People Analytics & Dashboards

Don't let our name fool you. We take metrics seriously. 

Measuring the business impact of HR deliverables is one of our specialties. In fact, we would say the capability of our team is unparallelled in doing so.

We work with senior leaders to identify and measure the HR metrics that really matter to support your strategy.

We also work with clients to create simple but powerful dashboards that communicate that message to your people and track your progress along the way.

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Strategic Business Planning Facilitation

We also work with CEO's and Senior Business Leaders from emerging small to medium sized companies looking to develop their long-term strategic business plan.

The meetings we design and facilitate are customized to your needs and include our strategic planning framework as described above. They also include core elements from one of the best business strategy books written in the past decade – Playing To Win including:

  • Your Winning AspirationDefining a meaningful & powerful purpose
  • Where You Will PlayMaking deliberate choices about what business strategies you will and will not pursue
  • How You Will WinCreating sustainable competitive advantage for your business
  • What Capabilities You RequireThe organizational capabilities which will enable you to deliver on your Winning Aspiration
  • What Management Systems You Need  –  The ways of working, structures and measures required to support your strategy
Jose Luis Velasquez

Senior VP HR

Paul is an extremely skilled HR professional who added tremendous value to our organization. Paul quickly learned our business, and was able to identify and drive HR solutions that had a positive impact. He was well respected by our senior team and worked closely with us in our talent and succession planning efforts.

Elana Gold

Divisional Vice President (CMO)

Andrea and I worked together to open Mexico and Australia. The highest professional compliment that I can pay Andrea is when she would leave one of the markets – GM's would automatically ask her "when are you coming back." At HQ's she had the same impact – always being available as a strategic partner to the business.

Scott Wambolt

SVP National Sales and Service

Paul can always be counted on to offer insightful, practical and results oriented HR advice. He is personable, articulate, highly ethical and has high business acumen, all making him an extremely competent and effective HR executive. I would welcome the opportunity to work with Paul again.

Gustavo Salas

General Manager

Andrea is a very strong International HR specialist. Andrea supported me during the setup of a green field operation in México defining the HR strategy for the Pepsico-Strauss JV. Andrea understanding of the Mexican labor market as well as her cultural savvy was critical to attract the right talent under strong people processes.

Lucinda Donnelly


Paul is one of the very best HR professionals I have ever worked with. He has broad range--HR technical skills from high level organization development to change management to leadership and management development skills. He also has great influence with an incredible sense for innovation and resourcefulness. He is A++.

Amit Anand

VP Finance

Andrea is dedicated, collaborative, enthusiastic and fun to work with. She is a solid HR professional with a breadth of experience, that makes her comfortable working on organizational capabilities, values and culture. Her energy and experience would be valuable to any organization she chooses to work with.

Brenda Rigney

VP, Operations

Paul is a creative thinker and is never satisfied with common practice or status quo. He researches the best options and pushes his knowledge base to provide the best service to his customer. He continually exceeds his contribution to any organization he serves by building effective relationships with key leaders in the business.

nurit tal shamir


Andrea is equipped with high intelligence and deep understanding of "what makes people function". She is fast learner, experienced and pragmatic– a combination that helps her to understand the business and adds value in short time. Her personality along with her collaboration capabilities enable her to connect with people.

Timothy Price

Senior Director Compensation

What impressed me the most about Paul is his amazing business acumen and focus. He delivers innovative OD and learning programs with careful attention to overall alignment with the needs of the business, never losing sight of the ROI. Paul would be a tremendous asset to any organization that cares about best-in-class HR services.

Kathy MacLeod


Andrea's personal touch was a constant reminder to never forget the "human" side of HR. Her upbeat, cheerful, knowledgeable and professional approach to business left a lasting impression on the team. I highly recommend Andrea to any organization seeking an experienced professional who will take them to the next level in HR.

Alison DeMille


Paul has great experience as both an HR generalist and as a talent/OD specialist. And, because he has both, tends to be very good as a generalist (because he gets talent and development) and as an OD specialist (because he understands HR). Paul is smart, fun, thoughtful, practical and strives to drive business results and performance.

Aaron Robins


Andrea was without doubt the most effective and knowledgeable HR professional I have ever worked with. Her advice, experience and ideas to directing "the human factor" was people focused but always with the bottom line in mind. I would without hesitation recommend her to any client looking to create or strengthen their HR vertical.

Mark Beagan

Director HR

Paul is an expert in all facets of HR from his experience in start-up to his work in turning around businesses that are struggling. He shines in strategic planning, executive coaching, succession planning and change management. Combined with his extensive business acumen from a number of industries, he is an exceptionally rare talent.

Daniela Aviran

Director of Compensation

Andrea is a talented, enthusiastic and proactive HR Leader. During the first stages of designing the company's HR strategy she led a cross-functional team to work harmoniously and productively. Thanks to her efforts the team managed to design a winning HR strategy for a new company and get it approved by the Board of Directors.

Louis Bellardine

HR Executive

Paul has accomplished many exciting projects through his collaborative nature, excellent project management skills and superior OD experience. His combination of HR skills coupled with exceptional business acumen would make him a valuable to any organization. I would not hesitate to work with Paul again.

The HR Soul Strategy, Culture & Engagement Difference

  • Flexible, targeted solutions that can be fully customized.
  • Decades of collective HR experience at senior levels.
  • Best-in-class assessments to target your planning efforts. 
  • Focus on solutions that drive business performance.
  • One-stop for all your strategy, culture & engagement needs.
  • Can be coupled with our other talent, leadership & culture solutions.


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