Lumina Sales Assessment  Lumina Sales Assessment  Lumina Sales Assessment  Lumina Sales Assessment 

What is Lumina Sales?

Lumina Sales scientifically enables you to develop your people and to grow your revenue by developing the Emotional Intelligence (EQ) of your sales teams.

It gives sales professionals the skills to approach a negotiation naturally by developing their self-awareness.  What are my preferences? Where are my bright spots and blind spots? What do I overdo and what do I not do enough of?

It also helps sales professionals continuously evaluate and improve their performance by showing them how to adjust their approach and stay in alignment with the customer and their priorities.

Lumina Sales Assessment

Why Does Emotional Intelligence (EQ) Matter For Sales Teams?

Emotional Intelligence (EQ) is the level of someone's ability to understand other people, what motivates them and how to work cooperatively with them.

Whether you’re a front-line sales manager or a sales director, a technical specialist or a consultative seller, lead a large complex account team or a small in-house sales team, answering these questions will greatly improve your sales results....

"Where am I in my selling process and where is my customer in their buying process?" And then.....

"How can I adjust my approach to meet customers where they are?"

Let's Just State The Obvious...

According to a study by Hubspot

here are the top 3 things buyers want from their sales representative







Buyers avoid pushy sales representatives. They’re looking for someone who will listen to their needs, provide relevant information in a timely manner, and are invested in the success of their business.

Yet how many salespeople do you personally encounter with a lack of self-awareness that are just trying to sell you something?

It is, and always has been, about creating a positive sales experience.  Especially in this economy.

The key question is, what is the quality of the sales experience with your customers?

Your salespeople need to have a high degree of Emotional Intelligence (EQ) to be successful today.

Lumina Sales Assessment

How Does Lumina Sales Work?

The Lumina Sales Portrait assesses how an individual’s personal qualities will affect the way they are likely to perform at each stage of the sales cycle.

These are presented to demonstrate the impact of personal preferences and blind spots on the sales cycle as a whole including:

The 6 Sales Stages

Each stage is underpinned by 4 processes that suggest methods to deliver effective results at each stage of the cycle.

The 24 Sales Qualities

These qualities reflect your natural selling style and are underpinned by your personal traits.

What Do Our Clients Receive?

Lumina Sales portraits provide your salespeople a personalized report of their whole personality.

It speaks directly to your sales people, providing insights uniquely about them as sales professionals - not about others who are similar to them.

We then amplify these insights in 1-on-1 coaching sessions or in team workshops.

Sales Strengths

Qualities that help you in the sales cycle; these qualities can be further leveraged with potential customers to increase your sales effectiveness.

Possible Shortcomings

Qualities which may hinder your progress within a sales cycle; these qualities can be developed so that you can harness them more effectively.

Overextended Behaviors

Qualities which have been overplayed to the extent that they can negatively impact your sales cycle; these can be tempered to control their effects.

Custom Solutions

We further leverage these important insights with either 1-on-1 coaching or by conducting engaging team workshops either live or virtually.

Here are a few FAQ's You May Also Have...

How is IT different to other products?

Unlike other sales products on the market Lumina Sales illustrates the value of every type of personality within the sales community.

Some sales models encourage their users to manipulate and influence their customers to come around to their way of thinking through subtle suggestion and misinformation.

Lumina Sales encourages business development professionals to build relationships with their customers based on integrity and trust.

How will this improve sales in my COMPANY?

By improving your sales team's ability to 'speed read' people they will be better prepared to engage in presentations, pitches and proposals with customers.

Lumina Sales combines psychological insights to provide a unified approach to selling.

The ability to negotiate and understand what are the real drivers for a customer is what matters most. Being able to get repeat business is more than lots of arm waving, it requires a deeper understanding of your customer's needs.

What Clients Say About

Lumina Sales


Lumina Sales has been fully integrated as a core sales and influencing tool within our frontline sales, management, supervisory and leadership roles. This has been a wise decision for our organization and one in which we were able to prove our return on investment in a short period of time.

Marjolaine Rompré  Director, Learning and Development, L’Oreal


The Lumina Sales program has allowed me to build stronger relationships faster with my clients and adapt my selling strategy based on their individual styles. As an experienced sales professional working in the industry for over 20 years, it is one of the best programs I have ever seen.

Jodi Francks Director Business Travel – Pacific NW Region, Fairmont Hotel

Interested in discovering how Lumina Sales can impact the sales leaders and teams your organization? 

Connect with us today!

Lumina Spark Coaching Assessment Tool

Lumina Sales Assessment Tool Lumina Sales Assessment Tool  Lumina Sales Assessment Tool



Copyright © 2024 HR SoulAll rights reserved.