How To Develop a Culture That Engages Employees

By Paul Cortissoz

It’s no secret that an engaged workforce is more productive. In fact, Gallup has shown that companies with a highly engaged workforce outperform those without in earnings per share by 147%.

But how do you create a company culture that engages and retains employees? 

It’s not easy, but it is possible. In this post, I will discuss some of the best ways to develop a culture that engages your employees and retains them in your organization. Here are some tips to develop a culture that engages your employees:

  • Ensure a culture of transparency: Employees should feel like they have access to information about the company and its operations. This will help them to understand the company’s goals and how their work fits into the bigger picture.
  • Build a culture of trust: Employees need to feel like they can trust their leaders and that their leaders have their best interests at heart. Encourage your employees to openly communicate with each other and with management. Give them a voice. Allow them to share their ideas and suggestions, and listen to what they have to say. Encourage open communication and feedback, and make sure that employees feel like their opinions are valued.
  • Align company purpose & values with employee values: If your company’s purpose and values don’t align with what your employees care about, it will be difficult to engage them. Make sure your company’s values are clear and that they align with the things your employees care about.
  • Create a sense of community: Employees should feel like they are working together towards a common goal. This can be done by promoting teamwork and cross-functional collaboration.
  • Foster diversity and inclusion: It’s important to create a workplace where everyone feels like they belong and can be themselves. This can be done by implementing policies and procedures that promote diversity and inclusion, as well as training employees on how to create an inclusive environment. By creating a workplace that is inclusive of all employees, you will engage a wider range of employees and help to create a more productive and successful workplace.
  • Have clear expectations and goals: Keep employees updated on company goals and objectives, as well as their individual roles in meeting those goals. By doing this, you will ensure that everyone is always aware of the company’s direction and how their work fits into the big picture. When everyone is on the same page and knows what is expected of them, they are more likely to be engaged in their work.
  • Grow a culture of recognition and appreciation: Show employees that their hard work is noticed and appreciated. A little recognition can go a long way in engaging employees and making them feel valued. Implement a recognition program aligned to your purpose and values and create opportunities for employees to be recognized in front of their peers.
  • Offer opportunities for growth and development: Provide training and development opportunities that employees can take advantage of to improve their skills and grow their career. Offer mentorship programs, cross-training opportunities, and career advancement paths. Helping employees grow in their careers will not only engage them, but also motivate them to do their best work.
  • Promote a healthy lifestyle: A healthy workplace is a happy workplace! Encourage your employees to adopt healthy lifestyles by offering incentives like gym memberships or free health screenings.

If you can create that kind of environment, you’ll be well on your way to developing a culture that engages and retains your employees, and helps your company succeed along with it.

About the Author

Paul Cortissoz, CEO & founding partner of HR Soul has decades of senior level corporate HR experience in leading global organizations. Learn more about Paul Cortissoz's professional expertise and accomplishments.