Our Story

Our purpose is to be an amplifier of soul in organizations. Where talent flourishes, leaders foster engagement and culture is the differentiator of business success.
Sounds like a lofty goal. Let us explain further.
We have experienced first-hand how organizations can become “soul-sucking” in terms of their people practices, with their business results suffering for it as a result.
We have also experienced first-hand companies with “soul”. Ones that were able to channel the energies, feelings, thoughts and actions of their people to create a engaged workplace and achieve incredible success.
We are sure you have as well.
We made the determined decision to help HR professionals and business leaders create the latter.
There is a lot of work still to be done.
According to Gallup, only 1/3 of U.S. employees are engaged at work – and that figure has barely budged in more than a decade.
It doesn’t have to be this way.
Don't let our name fool you. We did not come up with the name HR Soul because we are "people people". Nor are we advocating for HR to be the conscience of the organization.
To understand what we mean by soul we need to go to the definition:

Soul (def.) "The principle of life, feeling, thought and actions in people"

You only have to spend a short period of time with people in a team or company to gauge whether they have soul.
It's that spark or energy when you meet them.  Their level of commitment towards a common goal. Whether talent is allowed to flourish and perform at their highest levels.  Where leaders foster an engaging environment, opinions are encouraged, ideas are acted upon and all members of the team feel valued for their contribution. Where you can see that people are genuinely proud to work for their company and give their discretionary effort. Where people know what their role is, what is expected of them and believe in their capability to achieve it.  Where business challenges are not someone else's problem. Where the passion to compete to win dominates over the fear of playing it safe.
We are not suggesting a utopian work environment. There is no such thing. However there is a big difference between those with soul, and those that do not.
Soul also has another meaning for us from a Human Resources Department perspective.  You see soul in HR professionals when they have a direct line of sight of their contribution to the business strategy. Where they are valued more for their business expertise than their HR expertise. When they are expected to bring thought leadership to the table. When they know they are making a difference in people's personal and professional lives.
That is what soul looks like to us. We are sure you would agree. 
We believe HR professionals have an essential role to play in making this happen.
With all the articles, presentations, conferences and seminars about the strategic role of Human Resources in the past few decades, in some ways not much has changed.
Only 4% of HR professionals in a 2016 Mercer Global Talent Trends Report stated that HR is viewed as a strategic business partner in their organizations.
The question is why?
In short, because HR professionals in the broadest sense, have struggled on the continuums:
  • Between being a business partner and employee champion.
  • Between managing risk and thinking "outside the box".
  • Between HR administration and measuring business impact.
We are not here to judge. We are here to be part of the solution.
We believe there is a much higher ceiling for what strategic HR can deliver – with a huge opportunity cost for not doing so. It's what drives us everyday.
We have a proven track record of delivering “outside the box” HR solutions, that have had measurable business impact in the previous roles we have held. 
Let's work together to do the same with your HR team.